27587 Magazine ©2014
The quarterly 27587 MAGAZINE is a must-read, in-your-hands publication that strives to give a deeper identity to rapidly growing Wake Forest region of the Piedmont.
The glossy magazine highlights in-depth stories that open a window to the community beyond the light lifestyle features and advertising vehicles that now dominate the market.
As such, its target audience is higher income households – many now arriving in a crush of new-home developments – that have the disposable income to fuel the 36,000-member community’s growth. The 27587 ZIP actually encompasses 53,000 people.
Nearly 40 percent of households in the 27587 ZIP earn more than $100,000 annually. Nearly 50 percent have a bachelor’s degree or higher, double the state average. And as a quarterly publication, our magazine has a longer shelf life than many of its competitors.
Our well-received quarterly is led by a team of creative journalists and reaches a targeted readership of 40,000 via shops, professional offices, hotels, new-home developments, supermarkets in four towns, and Raleigh-Durham International Airport.
What’s more, our issues arrive – via targeted direct mail – at thousands of households in 27587’s wealthiest neighborhoods! And our flip-through digital editions give advertisers the added exposure that some magazines in the market simply don’t offer! There’s no better way to saturate this market with your message!
And yes, print continues to deliver the best result for advertisers. Here are just a few points from The Association of Magazine Media:
“Magazines are the most consistent medium in driving results across the ‘purchase funnel’; magazine advertising bests TV and online advertising in
boosting ‘purchase intent’; magazines out-perform other media at influencing consumers to start an online search; AND, more 18- to 34-year-olds read magazines, and they read more issues on average than 10 years ago.”
What’s more, readers prefer “local” news over the many themes other publications focus on in 27587’s marketplace. How much? According to a 2014 study by the Reuters Institute for the Study of Journalism, readers prefer “local” to “health” by nearly 2-to-1 and prefer “local” to “arts” by nearly 6-to-1.
Top it all off with ad rates that are less expensive – often considerably so – than similar magazines in the Triangle.